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If you're an owner of a consultancy firm with a team of five or more and you'd like to begin growing your business without demanding more personal effort, this book is written for you.
If you already own the book (either digital or hard copy), see below how you can access
the updated version and bonus pack for just $1.
Download the updated digital version now for AUD$7
Most owners of consultancy service firms are struggling in three areas:
Trying to get a consistent and predictable flow of work from premium clients
Differentiating from the competition in order to charge for the real value they provide
Attracting and retaining high performing employees who work effectively and efficiently
Until these challenges are overcome, the chances of building a scalable or saleable practice are nil. You are left with a business that creates hard work and stress instead of prosperity and freedom.
There have been lots of books written on how to run your business better, but most give you general steps - the kind of things that seem obvious anyway. Cracking The Code goes much further, detailing the processes that enable you to build a business that doesn't suck the life out of you but let's you build the business AND the life of your dreams.
Paul Dunn, Chairman Buy 1 Give 1, author of Firm of the Future, former founder of The Results Corporation and Results Accountants' Systems.
In Cracking The Code, Greg Roworth addresses the challenges others have not; leverage, "the fatal flaw," a completely different way of thinking about your business and how to succeed and the mindset issue, just to name a few.
If you are serious about having a great business and a great life then it's simple. Just read the book and put it into action.
I highly recommend it if you are serious about your life success.
Enjoy.
Sue Glendenning, Quantum Results Coaching International
I do a lot of business and personal coaching, yet I learned several things from reading Greg's useful book that will help me reduce my workload and enjoy my business more. It behooves everyone in business to buy, read and study this powerful resource.
Dr. Steven E. Taubman, bestselling author and speaker, founder of Power Track Presentations.
I help owners of management consultancy businesses, IT service firms and other professional service firms build a thriving, professional practice that works for them, not because of them, so that they can have greater impact, greater income and more independence, prosperity and freedom.
I’ve successfully started, grown and sold three consultancy businesses in the past 25 years and have cracked the code on how to build a business that was not dependent on me.
But it wasn’t always that way.
At first, I struggled to get my consultancy practice off the ground and when I did find a degree of success and started to build a team around me, I soon discovered that I was trapped in the center of my business. It couldn't survive without my personal input and I had made several critical mistakes that meant that growing the business further became almost impossible.
Then came a critical moment that turned everything around. After having to take 6 weeks off to deal with a family medical crisis, I returned to a business that was almost ruined. While I was away, despite the assurances from my team that they had my back and would look after everything while I couldn't be there, we had gained no new clients during that time, and the work with our existing clients was coming to an end with no preparation having been done to move them forward into the next projects they needed.
I had to make to critical decisions to just be able to survive for the next few months.
That time turned out to be a blessing in disguise, because I sought the help I needed from people who had more experience and expertise than me, and I managed to move forward with a different strategy and a different approach. My business has transformed from being the typical professional practice and became a growth vehicle where I and my team could increase our impact with more clients than ever, while not requiring the same level of input from me.
Since I sold my last business, I've been focused on supporting other owners of professional practices to avoid the mistakes I made and to build their businesses successfully to work without them having to be there every moment, for fear of it falling apart.
In the Cracking The Code book, I've distilled my learnings and detailed the 7 step system that I and almost every successful top consultant has used to grow their business strategically and profitably, without having to invest more time than they enjoyed.
This book is different. It's not long on detail. It gets right to the point. It has the answers to your burning questions on how to grow a thriving professional practice without needing your constant input to survive or succeed.
“Our team is nothing but re-energised, refocused. We’re going to grow the
business by 35% so therefore the money is irrelevant, because it adds two to
three hundred thousand dollars to the bottom line, and they’re big numbers.”
— Murray DeansDeans & Associates, Chartered Accountants
“We got added benefits that I didn’t even anticipate through this
process. A much more engaged cohesive team, a very clear idea together of
where we are going, and a much more solid idea of how we are going to get
there. I think we’ve all grown from it. There’s a level of trust through the
whole team that we’ve never had before.”
— Helene Higbee, Higbee-Schaffler
“Greg Roworth has an amazingly big vision, and has acquired an impressive team of consultants to help achieve his goal. I have worked with Greg and his team over the last few years, and love the way they think…such a smart, savvy bunch!”
— Bonnie Power,
Melbourne LinkedIn Trainer, Speaker
“Greg Roworth’s business growth has literally taken flight since I first met him. His accounting and business management experience led the way but it was the values he learned on the ground that taught him what was required to put his business on autopilot. Greg then had ample opportunity to share his wealth of experience and knowledge with others. It’s not too late to be one of those who catch his next scheduled take off. At minimum you will want to get your hands on his book. I’ve read it and highly recommend you do too!”
— Glenn Dietzel,
Mentor to the World’s Highest Paid Business Coaches, Consultants, Experts and Advisors.
“Greg has been able to help us identify and focus on the aspects of our business
that are critical to our survival and growth. Greg quickly came to understand the
very special and unique nature of our work and was able to advise on our strengths
and weaknesses relative to turning our survival mode into a profit mode.”
— Craig Turvey
3D Creative Design & Management
Bonus 1 - Video Presentation By Greg Roworth at the Business Authorities Masterclass -
How To Unite And Inspire A Tribe Of Loyal Employees Who Build Your Business For You.
In this recoding of a live presentation to an audience of 150+ business owners, I shared the single most important thing you need to do as a business owner to set your business up for profitable growth. Getting this right is the difference between continuing to struggle to win sales in a competitive market, or being continuously frustrated by underperforming employees, or to turn all that around so that you have a business that inspires a swarm of raving fan customers and loyal, productive employees to help you grow exponentially. Just imagine how having truly dedicated and motivated people can change your company’s fortunes when they are giving their best, totally on the same page with you and each other.
This video presentation is the perfect upgrade to the content you are receiving in the Cracking The Code Book. In this video, you’re going to get a roadmap you can follow to take you out of stress and struggle to freedom and prosperity, by learning how to create a business where your employees build your profitable business for you.
For owners of consultancy businesses who want more consistent and predictable client acquisition, and want to go beyond reliance on referrals and networking, this recorded video training will show you a more powerful way to sell your service to with little resistance.
In this 45 minute live training I covered:
- why most propects treat you like a servant instead of a trusted authority
- how to overcome the trust barrier in sales meetings and set yourself up for easier and more profitable sales
- how to presell your services by effective relationship building so that your prospects come to sales meetings already wanting to buy
- how to make your competitors irrelevant and to command premium prices from your client engagements
- and much more.ses for creating a successful strategic plan for your business.
Chances are you just don’t have the right strategy.
Most people in professional services try to keep up with networking events, or post a few things on social media, or hope for that next referral, but it isn’t enough.
How do you take the people who will become your ideal clients from strangers to raving fans?
In this ebook, I detail the step by step process you need to create in your business to help you scale your marketing and sales efforts in order to move beyond referrals and networking, which are not scalable, to create a system to attract, convert and escalate your perfect prospects to become clients first, then enthusiastic advocates.
The Coupon Code is the word inside the quote marks in Action Point 1 on page 87.
The Cracking The Code Book is just AUD$7 and you’ll get an immediate digital download plus all 3 of the bonuses listed above at no additional cost.
These bonus video trainings were recorded live at monthly training sessions run with clients who paid $600 per month for the program, making the total value of these bonuses worth $1,200.
Order your digital copy today and get the exact method we’ve used in our own businesses to consistently grow them into scalable and saleable enterprises that didn't require me to be there all the time making them work, and enabling us to create a greater impact with clients and to find fulfilment and freedom from their success.
Plus
I 100% guarantee you will love this book and the bonus video training or I will return your $7 and let you keep the book and training anyway.
That's right. You don't even have to send anything back. Just email me at [email protected] and I'll give you back your $7 with no questions asked.
I realize this offer is very inexpensive for so much value, so you might be wondering, "What's the catch?
Well, there is no catch.
I'm virtually giving all this value to you as a goodwill gesture to entice you into my world, with the hope that this will be the start of a wonderful, long term business relationship.
You see, when you learn what's possible for you and your business, you might want to ask me and my team to help you grow it together. And seeing my clients achieve their dreams gives me the greatest joy and fulfilment.
So go ahead. Let's get started.